2010-08-13
KIA cee’d
CHALLENGE
The challenge was to develop an unique image of KIA cee’d brand in-line with KIA global brand-platform and to increase TA loyalty to the brand.
SOLUTION
«Born to surprise» - this is the slogan offered by creative team of Immedia. It communicates vey precisely philosophy and positioning of new KIA cee’d and is pretty in-line with KIA Motors global brand-platform – “The power to surprise”.
RESULTS
In March 2010 advertising campaign of renovated KIA cee’d was launched in Russia.
TV spot created by Immedia communicates the unique attitude of Russian people to KIA Brand which was discovered by Immedia creative team while working on the Project. Evoking an emotion of sincere admiration for the new options, offered by renovated KIA cee’d, the TV spot communicates the core advantages of the brand: reliability, safety, efficiency.
Visit IMMEDIA COMMUNICATION GROUP IN webpage
Visit IMMEDIA COMMUNICATION GROUP website
KIA Cee\'d Print
KIA Cee\'d
KIA Cee\'d