2008-05-02
Saint-Gobain building distribution
by MISSION
CHALLENGE
Saint-Gobain Building Distribution:
N° 1 in Europe in building materials distribution,
3.600 outlets,
20 countries,
N° 1 worldwide in tiles distribution.
In 2006, the Group made the acquisition in Benelux
of various major companies:
Binje Ackermans,
LM Matériaux and Jans.
=> Creation of a new umbrella brand for all shops in Benelux
with a 360° communication plan.
SOLUTION
- Creation of a brand name and logo
- Branding
- Internal communication
- Public Relations
- 2 Events: employees - clients
- Website
- Direct-Marketing
- Advertising
RESULTS
- Strong motivation of all employees
- Explosion of brand awareness and visibility
- Powerful brand identification
=> Leadership in building material distribution
Visit MISSION-SYSTOLE IN webpage
Visit MISSION-SYSTOLE website