Friday, June 18th 2010
in' agency Alpha Baltic "applies for speed!" for Lattelecom optical internet

Lattelecom's optical internet is a fast and convenient service. How can this be communicated to a broader audience? Alpha Baltic based the campaign on accessible and captivating characters and emotions. A race-car driver, a sports car and beautiful women as the principal figures of the commercial, tied in well with LTC's offer: a service that is fast, convenient, high-quality, gives customers their money's worth and that is generally great.
By using the baseline "Piesaki sev jaunu atrumu" (Apply for Speed), the agency created an exciting, innovative and dynamic television commercial that also uses special effects, thus aiming to communicate the message of the campaign as effectively as possible:
"Lattelecom's optical internet is a unique service at a new level and is the best offer available on the market"
Lattelecom provides internet service to the Latvian market using several connection ways: permanent DSL connections, optical, mobile and radio wave solutions. The new optical solution now ensures internet speeds up to 200 Mbit/sec.
Go ahead and apply for speed!
Visit ALPHA BALTIC IN webpage
Visit ALPHA BALTIC website