Monday, June 14th 2010
Cyclone makes you travel everywhere with Aircalin

New Caledonia in' agency Cyclone created a main saga campaign for the local aircraft company: 3 periods of communication during the year to promote 10 destinations. The company wants to point up its strength: the diversity of destinations Aircalin can provide to their customers.
On each of them a word game between: the landscape picture of an overseas country and a local aspect of our island:
"Other red grounds to discover. Aircalin opens the world to you."
"Another bay to contemplate, Aircalin opens the world to you."
The agency wanted to sensitize the audience's pride and at the same time make them wish to travel.
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