Monday May 10th 2010
Integrated Mahindra campaign builds brand and drives floor traffic

As a newcomer to the Australian automotive marketplace, Mahindra does not have the budget nor brand recognition of their higher profile and bigger spending competitors (such as Toyota, Ford and Mitsubishi).
By offering prospects the chance to win a Mahindra simply by test driving and then ranking benefits in the correct order, Australian in' agency Synchromesh's campaign delivered a compelling call to action at the same time as focusing prospect attention on competitive benefits of the Mahindra.
The campaign addressed TV, radio, print, targeted on-line, search and EDM.
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