Tuesday, May 4th 2010
Changing the face of Land Management for Strutt & Parker

London IN agency THEM's campaign needed to reassert Strutt & Parker's leadership and unique approach to Land Management and emphasise the consultative nature of S&P's offering.
Paintings were commissioned in the style of the renaissance artist Giuseppe Arcimboldo, where a whole collection of objects from a client's estate formed a recognisable likeness of a person. The line "Where others see land, we see people" reinforces the headline and gets across both the complexities and the nuances of land management.
The Campaign created an immediate stir when unveiled at the biggest UK trade for the category, The Game Fair and was praised by the editor of the trade's bible: "the most significant and innovative campaign ever seen", and by S&P's competitors.
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