Tuesday, March 30th 2010
Synchromesh's digital arm, Balance Interactive, recently re-launched trivett.com.au

Most recently, Trivett's philosophy of delivering market leading customer experiences has materialised in the form of a world class web site and digital presence, making it one of the world's best motor dealership sites.
As Australia's largest prestige automotive group, Trivett have a philosophy of delivering market leading customer experiences. This principle has supported the design and development of world class dealership environments and market leading service standards.
The new web site is no exception. Balance's strategy was to integrate customer engagement with high level functionality. Upon arriving at the site, visitors are greeted with access to the full suite of Trivett Group brands. Offers are presented in an engaging and informative manner and most importantly you can very simply search and investigate around 1200 vehicles, each of which offers a full synopsis of the detail associated with each vehicle. They have also incorporated a deeper ‘Super Search' functionality This allows you to drill down in vehicle detail, offering search refinement based upon a further seven criteria including colour, year, transmission, seats, kilometers, price range, etc. A key cornerstone of the new site is also search – to this end, the build strategy has been very deliberately focused upon supporting world's best practice search engine optimisation strategies.
Whilst the new site is still in its infancy,
www.trivett.com.au has already started generating positive results with lead generation and visitor ‘duration on site' both increasing.
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