Tuesday, February 23rd 2010
Deya successfully communicates for the American University in Bulgaria

Sofia IN agency Deya carried out a communication strategy for the recruitment campaign of the American University in Bulgaria - the first American-style, liberal arts undergraduate educational institution in Eastern Europe accredited both in the United States and the EU.
The strategy is focused on both potential students and their parents.
The message "Success starts with The American University in Bulgaria" is addressed to both audiences and communicates the university as an excellent start of a successful career.
The campaign covers a broad range of activities – radio, press, outdoor, Internet, posters and promotions in selected schools.
Deya elaborated a creative for the AUBG, that was highly appreciated from the university's government and will be used for its presentations abroad.
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