Friday, February 19th 2010
IN Hungarian agency Well Advertising promoting Univer's "Evils of the kitchen"

Well executed a 8 month long loyalty promotion for Univer's most traditional paprika based food flavouring. The promotion started at the beginning of the summer and ended on the 31st of December 2009.
The basis of the promotional mechanism is sending an SMS with the promotional code on the products for granted valuable prizes.
The main idea behind the promo: The products are so hot and spicy that they are the evils of the kitchen. And anyone who uses the products can become the evils of the kitchen, because the result is granted.
The result of the campaign exceeded all the expectations. More than 300,000 comsumers participated in the promotion.
Visit WELL ADVERTISING IN webpage
Visit WELL ADVERTISING website