Thursday, January 28th 2010
Alpha Baltic “privatizes” the word “Thank you!”

The biggest retail shopping chain “Maxima” has a clients’ loyalty card named “Thank you card”. Latvian IN agency realized an image campaign for the loyalty program and client card – offering them a new life.
The loyalty “Thank you card” of the shop chain has already operated for some time, but the new loyalty program, which was launched in September, provided even wider, more interesting and more favorable offers to its clients. A wide image campaign has also been implemented.
After having evaluated the significance of the word “Thank you!” in everyday life, the creative department of Alpha Baltic decided that the emphasis of the campaign will be put exactly on this word! They basically “privatized” this word for their client loyalty program. The essence of the campaign is the idea that every “Thank you!” is very important, creating an association simply and sincerely: “Thank you!” –“Thank you card”.
Visit ALPHA BALTIC IN webpage
Visit ALPHA BALTIC website