Monday, January 25th 2010
KSA IN agency 3Points rewarded by the Cannes Lions

3Points, IN agency in Jeddah and Riyadh, received 2 National Diplomas from the Cannes Lions international Advertising Festival.
National Diplomas are given to the winners in one country, where at least 10 entrants from this same country are in competition, in this case Kingdom of Saudi Arabia.
3Points was the only KSA agency to be rewarded for its two impressive spots illustrating 2 Public Awareness Campaigns:
1) Love Campaign
Abdul-Latif Jameel Group is the leader in bringing awareness to KSA’s society\'s shortcomings through their “because we love you” Corporate Social Responsibility program. ALJ wanted 3Points to promote these qualities and create a campaign that reminded people that the world needs those qualities to go round:
“Love, respect and appreciation, are the most elemental and missing qualities in our society. Day by day we see people showing less and less respect for each other, love in the family is not what it used to be, our appreciating for fellow worker or employees is taken for granted. To be the society we aspire to be, we need to adapt these qualities and apply them in our daily lives.”
2) Aqim Salatak (Perform you Prayers)
“It is prayer that differentiates us, defines us, guides us.”
It came to people’s attention that KSA youths are letting prayers drift away and started to put less importance on performing there prayers. Therefore a team of volunteers came together to shed light on the growing problem and started a campaign around 10 years ago, with 3 Points as Creative Partner.
The campaign\'s first and second phases won awards for the best public service campaign in Sword Awards, the most prestigious creativity award competition in Saudi Arabia at the time. Now in it\'s fourth phase, the campaign was designed to tell the youths: your choices have consequences in your life and afterlife, so choose wisely and akim salatak.
Throughout the phases of this project, the numbers of people affected by it and changed their behaviour were just impressive! Thousands of young people started, resumed or improved their prayers.
Visit 3POINTS IN webpage
Visit 3POINTS website