Wednesday, January 6th 2010
New Delhi IN agency Arms Communications created four subsidiaries and started advertising Subway in India

Reet Ahluwalia's agency is also taking advantage of emergent countries' economic booming.
His agency now relies on several new subsidiaries, creating therefore "The Arms Group":
• Arms Crestra, a brand communications agency offering brand strategy, creative and media services
• MINT, specialized in below the line activities
• K&L Arms, a joint venture with Japanese IN agency K&L
• Soon, Digitivate Consultants specialized in digital marketing activities and focusing in Social Media Marketing will also be launched
With now 5 agencies, the Arms Group can offer 360 Degrees communication to their clients. Since October, Arms Communications started to advertise Subway in India. The sandwiches and salads chain has now 32 000 shops worldwide, almost as many as McDonalds (32 150).
Arms Communications will soon introduce Subway to other IN agencies in Asia.
Visit ARMS COMMUNICATIONS IN webpage
Visit ARMS COMMUNICATIONS website