Homepage › IN News › What's new ? › Altaïr launches the first national brand of Espresso coffee in Morocco for Café Dubois: Capresso
What's new ?
Wednesday, January 5th 2011
-DANISH IN' AGENCY JPBUREAU DESIGNED, DEVELOPPED AND LAUNCHED A NEW HEALTHCARE INFORMATION WEBSITE
Friday, December 17th 2010
-SPANISH IN' AGENCY ARISTA LAUNCHED A NEW PROPMOTIONAL CAMPAIGN FOR OREO
Tuesday, 14th December 2010
-BELGIUM IN\' AGENCY MISSION-SYSTOLE CREATES A NEW CONCEPT FOR HEALTHCARE MAGAZINE "PHARM ABC"
Friday, December 10th 2010
-THREE IN' MEMBER AGENCIES ARE COOPERATING ON A TOURISM PROJECT.
Monday, December 6th 2010
-CZECH AGENCY EQUICOM JOINS IN' NETWORK
Thursday, December 2nd 2010
-THIS WEEK, ONE OF THE BEST TV COMMERCIALS IN THE WORLD IS SIGNED BY SOUTH AFRICAN IN' AGENCY VOLCANO
Tuesday, November 23rd 2010
-VOLCANO CONNECTS WITH ALTECH AUTOPAGE CELLULAR
Monday, November 9th 2010
-PAKISTAN AGENGY BULLSEYE JOINS IN’ NETWORK.
Friday, November 5th 2010
-HAPPY BIRTHDAY DUNCAN CHANNON!
Thursday, October 21st 2010
-IN’ AGENCIES LIGHTHOUSE & ASHLEY WORLDGROUP CONCLUDE A PARTNERSHIP.
Friday, October 15th 2010
-IN' AGENCY FSI CREATIVE IS THE PARTNER AGENCY OF THE LARGEST OUTDOOR ADVERTISING SUPPLIES COMPANY IN THE US, FORTMECO INC.
Wednesday, October 6th 2010
-DISCOVER ALGERIAN AGENCY AHAGGAR
Tuesday, September 28th 2010
-SAIGON ADVERTISING COMPANY IS A MAJOR AGENCY IN HO CHIN MINH CITY
Friday, September 24th 2010
-VOLCANO ADVERTISING, FINALIST FOR THE GARMIN "INSTINCT" CAMPAIGN AT THE LOERIES 2010
Tuesday, September 21st 2010
-KREA ADVERTISING IS WORKING HARD FOR TURKISH TOURISM
Friday, September 17th 2010
-COACHING ABOUT SOCIAL NETWORKING
Wednesday, September 1st 2010
-N°1 SOUTH AFRICAN INDEPENDENT AGENCY VOLCANO JOINS IN' NETWORK.
Thursday, August 26th 2010
-KOENIG AND PARTNERS IS NOW THE MOST IMPORTANT INDEPENDENT AGENCY IN ECUADOR.
Friday, August 20th 2010
-IF PERFUME SHOPS OPEN AN ONLINE SHOP
Thursday, August 12th 2010
-TWO NEW ACCOUNTS FOR HYDROGEN/SHENZHEN
Friday, August 6th 2010
-DENIS CHERCHENKO JOINS KAZAKHSTAN IN\' MEMBER AGENCY INLOOK
Wednesday, July 28th 2010
-MONTREAL IN’ AGENCY ZOUM ARMADA SETS UP A PARIS OFFICE SPECIALIZED IN BRAND ARCHITECTURE
Wednesday, July 14th 2010
-NIVEA ALWAYS LOYAL TO IN’ AGENCY PAN IN SLOVENIA
Friday, July 2nd 2010
-DUNCAN CHANNON, IN’ SAN FRANCISCO AGENCY, COLORS YOUR WORLD WITH BIRKENSTOCK
Monday, June 28th 2010
-EGYPTIAN IN' AGENCY ADVANTAGE AWARDED IN CANNES
Wednesday, June 23rd 2010
-TOP UKRAINIAN CREATIVE AGENCY SAHAR AND THREE ASSOCIATED COMMUNICATIONS COMPANIES JOIN IN' NETWORK
Friday, June 18th 2010
-IN' AGENCY ALPHA BALTIC "APPLIES FOR SPEED!" FOR LATTELECOM OPTICAL INTERNET
Monday, June 14th 2010
-CYCLONE MAKES YOU TRAVEL EVERYWHERE WITH AIRCALIN
Tuesday, June 8th 2010
-THEM CREATES 3D BRAND FILM FOR JOHNSON & JOHNSON
Wednesday, June 2nd 2010
-CENTRAL ASIA AGENCY SK MEDIA JOINS IN' NETWORK
Tuesday, May 25th 2010
-IN’ NETWORK AGENCY IN OMAN REACHES OUT TO MALAYSIA, INDIA AND CHINA
Wednesday, May 19th 2010
-THE CORE NATION UNVEILS NATIONAL CAMPAIGN WITH AMERICAN CANCER SOCIETY
Thursday, May 13th 2010
-3POINTS, IN' AGENCY IN SAUDI ARABIA, ALREADY WORKING HARD FOR ATIC, THEIR "NEWEST" CLIENT
Monday May 10th 2010
-INTEGRATED MAHINDRA CAMPAIGN BUILDS BRAND AND DRIVES FLOOR TRAFFIC
Tuesday, May 4th 2010
-CHANGING THE FACE OF LAND MANAGEMENT FOR STRUTT & PARKER
Wednesday, April 28th 2010
-OMAN BASED AGENCY ADINC JOINS THE IN' NETWORK
Thursday, April 22nd 2010
-GRAND, GOLD, SILVER AND BRONZE ERMIS FOR ATHENS IN' AGENCY ASHLEY & HOLMES
Monday, April 19th 2010
-CARGILL ASSIGNS VENEZUELAN IN' AGENCY COGRAF TO REDESIGN ITS CORPORATE MAGAZINE
Tuesday, April 13th 2010
-EDEN ISLAND CAMPAIGN CREATED BY MOROCCAN IN' AGENCY ALTAIR PRAISED BY THE PROFESSION
Monday, April 5th 2010
-PORTUGUESE IN' AGENCY BRANDIA CENTRAL CREATED THE EURO 2012 LOGO
Tuesday, March 30th 2010
-SYNCHROMESH'S DIGITAL ARM, BALANCE INTERACTIVE, RECENTLY RE-LAUNCHED TRIVETT.COM.AU
Monday, March 22nd 2010
-"TAF-TAF" IN THE NEW CAMPAIGN OF THE GREEK POSTAL BANK
Tuesday, March 16th 2010
-IN ISTANBUL BTL AGENCY EKOM WON 2 AWARDS FOR THEIR COCA-COLA AND NESTLé IN-STORE ANIMATIONS
Wednesday, March 10th 2010
-CLEARWAY MINNESOTA’S NEW REPORT SHINES A LIGHT ON TOBACCO COMPANIES’ MARKETING PRACTICES
Thursday, March 4th 2010
-HARD TIMES – HARD WORK FOR FINLAND IN AGENCY SATUMAA
2010-03-04
-HARD TIMES â?? HARD WORK FOR FINLAND IN AGENCY SATUMAA
Monday, March 1st 2010
-AN IAA GOLDEN AWARD FOR EGYPTIAN IN AGENCY ADVANTAGE
Tuesday, February 23rd 2010
-DEYA SUCCESSFULLY COMMUNICATES FOR THE AMERICAN UNIVERSITY IN BULGARIA
Friday, February 19th 2010
-IN HUNGARIAN AGENCY WELL ADVERTISING PROMOTING UNIVER'S "EVILS OF THE KITCHEN"
Monday, February 15th 2010
-UKRAINIAN IN AGENCY PULSE CREATED AVATARIZED WEB-SITE FOR MCDONALDS
Tuesday, February 9th 2010
-WELCOME ADVERTISING AND MARKETING PVT. LTD SUCCESSFULLY MANAGED
"CUSTOMER FAIR AND KEY DISTRIBUTION PROGRAM” FOR TATA HITACHI
Wednesday, February 3rd 2010
-TOP BOLLYWOOD STARS PERFORM FOR INDIAN IN AGENCY ARMS CRESTA
Thursday, January 28th 2010
-ALPHA BALTIC “PRIVATIZES” THE WORD “THANK YOU!”
Monday, January 25th 2010
-KSA IN AGENCY 3POINTS REWARDED BY THE CANNES LIONS
Tuesday, January 19th 2010
-GELISIMCREATIVE, IN AGENCY IN ISTANBUL, IS NOW VAGABOND!
Tuesday, January 12th 2010
-MINNEAPOLIS IN AGENCY CLARITY COVERDALE FURY RECEIVES WEB DISTINCTION FOR SECOND CONSECUTIVE YEAR
Wednesday, January 6th 2010
-NEW DELHI IN AGENCY ARMS COMMUNICATIONS CREATED FOUR SUBSIDIARIES AND STARTED ADVERTISING SUBWAY IN INDIA
Monday, December 28th 2009
-ESURANCE PICKS SAN FRANCISCO IN AGENCY DUNCAN/CHANNON AS AGENCY OF RECORD
Tuesday, December 22nd 2009
-TURKISH IN AGENCY GELISIM CREATIVE STARTED WORKING WITH PEPSI
Wednesday, December 16th 2009
-AUSTRALIA IN AGENCY SYNCHROMESH GIVES BLACKBERRY® A GREAT EXPERIENCE
>>Thursday, December 10th 2009
-ALTAïR LAUNCHES THE FIRST NATIONAL BRAND OF ESPRESSO COFFEE IN MOROCCO FOR CAFé DUBOIS: CAPRESSO
Monday, December 7th 2009
-TOKYO IN AGENCY K&L ADVERTISES NTT COMMUNICATIONS IN US AND EUROPEAN MARKETS
Tuesday, December 1st 2009
-EJE PUBLICITARIA, IN ADVERTISING AGENCY IN ARGENTINA, KEEPS ON WORKING FOR ITS INTERNATIONAL CLIENTS
Wednesday, November 25th 2009
-BULGARIAN IN AGENCY DEYA RUNS A CRISIS CAMPAIGN FOR THE BOTTLED GAS LEADER TOPLIVO GAS
Friday, November 20th 2009
-PUERTO RICO IN AGENCY LIH CREATES ITS OWN TOY HOLIDAY STORE CHAIN
Tuesday, November 17th 2009
-IN PHILIPPINES, PFIZER RELIES ON IN AGENCY AB COMMUNICATIONS FOR TERRAMYCIN
Wednesday, November 11th 2009
-A FLASHY CAMPAIGN LAUNCH FOR SOPEXA CANADA
Thursday, November 6th 2009
-FIRST COMMUNICATION CAMPAIGN FOR MICHELIN TYRES IN MOROCCO
Monday, November 2nd
-SYNCHROMESH PUTS THE ALLSPARK SPARK INTO LG
Tuesday, October 27th 2009
-"MAXIBON POPS CRUNCH", ARISTA CREATES THE NEW ONLINE GAME FOR HELADOS NESTLé
Thursday, October 22nd 2009
-ENJOY A KUBULI BEER UNDER THE EAST CARIBBEAN SUN
Friday, October 16th 2009
-K&L ADVERTISING HONG KONG LAUNCHES THE NEW DSLR NIKON D3000 CAMERA IN SEVERAL ASIA-PACIFIC COUNTRIES
Tuesday, October 13th 2009
-KAZAKH AGENCY INLOOK JOINS IN
Wednesday, October 7th 2009
-DUNCAN/CHANNON FILLS SHOES, STOMACHS AND ONLINE AD INVENTORY SPACE
Thursday, October 1st 2009
-CLARITY COVERDALE FURY RECEIVES WEB DISTINCTION FOR SECOND CONSECUTIVE YEAR
Monday, September 28th 2009
-BELGIUM IN AGENCY MISSION-SYSTOLE FIGHTS AGAINST H1N1
Wednesday, September 23rd 2009
-IN KIEV AGENCY PULSE BRINGS VIASAT TV TO EVERY HOME
Thursday, September 17th 2009
-JACK ADAMIS (GREECE) SUCCEEDS TO ERIC MOWER (USA/NEW YORK) AS CHAIRMAN OF THE NEW IN LTD CO
-DANISH IN' AGENCY JPBUREAU DESIGNED, DEVELOPPED AND LAUNCHED A NEW HEALTHCARE INFORMATION WEBSITE
Friday, December 17th 2010
-SPANISH IN' AGENCY ARISTA LAUNCHED A NEW PROPMOTIONAL CAMPAIGN FOR OREO
Tuesday, 14th December 2010
-BELGIUM IN\' AGENCY MISSION-SYSTOLE CREATES A NEW CONCEPT FOR HEALTHCARE MAGAZINE "PHARM ABC"
Friday, December 10th 2010
-THREE IN' MEMBER AGENCIES ARE COOPERATING ON A TOURISM PROJECT.
Monday, December 6th 2010
-CZECH AGENCY EQUICOM JOINS IN' NETWORK
Thursday, December 2nd 2010
-THIS WEEK, ONE OF THE BEST TV COMMERCIALS IN THE WORLD IS SIGNED BY SOUTH AFRICAN IN' AGENCY VOLCANO
Tuesday, November 23rd 2010
-VOLCANO CONNECTS WITH ALTECH AUTOPAGE CELLULAR
Monday, November 9th 2010
-PAKISTAN AGENGY BULLSEYE JOINS IN’ NETWORK.
Friday, November 5th 2010
-HAPPY BIRTHDAY DUNCAN CHANNON!
Thursday, October 21st 2010
-IN’ AGENCIES LIGHTHOUSE & ASHLEY WORLDGROUP CONCLUDE A PARTNERSHIP.
Friday, October 15th 2010
-IN' AGENCY FSI CREATIVE IS THE PARTNER AGENCY OF THE LARGEST OUTDOOR ADVERTISING SUPPLIES COMPANY IN THE US, FORTMECO INC.
Wednesday, October 6th 2010
-DISCOVER ALGERIAN AGENCY AHAGGAR
Tuesday, September 28th 2010
-SAIGON ADVERTISING COMPANY IS A MAJOR AGENCY IN HO CHIN MINH CITY
Friday, September 24th 2010
-VOLCANO ADVERTISING, FINALIST FOR THE GARMIN "INSTINCT" CAMPAIGN AT THE LOERIES 2010
Tuesday, September 21st 2010
-KREA ADVERTISING IS WORKING HARD FOR TURKISH TOURISM
Friday, September 17th 2010
-COACHING ABOUT SOCIAL NETWORKING
Wednesday, September 1st 2010
-N°1 SOUTH AFRICAN INDEPENDENT AGENCY VOLCANO JOINS IN' NETWORK.
Thursday, August 26th 2010
-KOENIG AND PARTNERS IS NOW THE MOST IMPORTANT INDEPENDENT AGENCY IN ECUADOR.
Friday, August 20th 2010
-IF PERFUME SHOPS OPEN AN ONLINE SHOP
Thursday, August 12th 2010
-TWO NEW ACCOUNTS FOR HYDROGEN/SHENZHEN
Friday, August 6th 2010
-DENIS CHERCHENKO JOINS KAZAKHSTAN IN\' MEMBER AGENCY INLOOK
Wednesday, July 28th 2010
-MONTREAL IN’ AGENCY ZOUM ARMADA SETS UP A PARIS OFFICE SPECIALIZED IN BRAND ARCHITECTURE
Wednesday, July 14th 2010
-NIVEA ALWAYS LOYAL TO IN’ AGENCY PAN IN SLOVENIA
Friday, July 2nd 2010
-DUNCAN CHANNON, IN’ SAN FRANCISCO AGENCY, COLORS YOUR WORLD WITH BIRKENSTOCK
Monday, June 28th 2010
-EGYPTIAN IN' AGENCY ADVANTAGE AWARDED IN CANNES
Wednesday, June 23rd 2010
-TOP UKRAINIAN CREATIVE AGENCY SAHAR AND THREE ASSOCIATED COMMUNICATIONS COMPANIES JOIN IN' NETWORK
Friday, June 18th 2010
-IN' AGENCY ALPHA BALTIC "APPLIES FOR SPEED!" FOR LATTELECOM OPTICAL INTERNET
Monday, June 14th 2010
-CYCLONE MAKES YOU TRAVEL EVERYWHERE WITH AIRCALIN
Tuesday, June 8th 2010
-THEM CREATES 3D BRAND FILM FOR JOHNSON & JOHNSON
Wednesday, June 2nd 2010
-CENTRAL ASIA AGENCY SK MEDIA JOINS IN' NETWORK
Tuesday, May 25th 2010
-IN’ NETWORK AGENCY IN OMAN REACHES OUT TO MALAYSIA, INDIA AND CHINA
Wednesday, May 19th 2010
-THE CORE NATION UNVEILS NATIONAL CAMPAIGN WITH AMERICAN CANCER SOCIETY
Thursday, May 13th 2010
-3POINTS, IN' AGENCY IN SAUDI ARABIA, ALREADY WORKING HARD FOR ATIC, THEIR "NEWEST" CLIENT
Monday May 10th 2010
-INTEGRATED MAHINDRA CAMPAIGN BUILDS BRAND AND DRIVES FLOOR TRAFFIC
Tuesday, May 4th 2010
-CHANGING THE FACE OF LAND MANAGEMENT FOR STRUTT & PARKER
Wednesday, April 28th 2010
-OMAN BASED AGENCY ADINC JOINS THE IN' NETWORK
Thursday, April 22nd 2010
-GRAND, GOLD, SILVER AND BRONZE ERMIS FOR ATHENS IN' AGENCY ASHLEY & HOLMES
Monday, April 19th 2010
-CARGILL ASSIGNS VENEZUELAN IN' AGENCY COGRAF TO REDESIGN ITS CORPORATE MAGAZINE
Tuesday, April 13th 2010
-EDEN ISLAND CAMPAIGN CREATED BY MOROCCAN IN' AGENCY ALTAIR PRAISED BY THE PROFESSION
Monday, April 5th 2010
-PORTUGUESE IN' AGENCY BRANDIA CENTRAL CREATED THE EURO 2012 LOGO
Tuesday, March 30th 2010
-SYNCHROMESH'S DIGITAL ARM, BALANCE INTERACTIVE, RECENTLY RE-LAUNCHED TRIVETT.COM.AU
Monday, March 22nd 2010
-"TAF-TAF" IN THE NEW CAMPAIGN OF THE GREEK POSTAL BANK
Tuesday, March 16th 2010
-IN ISTANBUL BTL AGENCY EKOM WON 2 AWARDS FOR THEIR COCA-COLA AND NESTLé IN-STORE ANIMATIONS
Wednesday, March 10th 2010
-CLEARWAY MINNESOTA’S NEW REPORT SHINES A LIGHT ON TOBACCO COMPANIES’ MARKETING PRACTICES
Thursday, March 4th 2010
-HARD TIMES – HARD WORK FOR FINLAND IN AGENCY SATUMAA
2010-03-04
-HARD TIMES â?? HARD WORK FOR FINLAND IN AGENCY SATUMAA
Monday, March 1st 2010
-AN IAA GOLDEN AWARD FOR EGYPTIAN IN AGENCY ADVANTAGE
Tuesday, February 23rd 2010
-DEYA SUCCESSFULLY COMMUNICATES FOR THE AMERICAN UNIVERSITY IN BULGARIA
Friday, February 19th 2010
-IN HUNGARIAN AGENCY WELL ADVERTISING PROMOTING UNIVER'S "EVILS OF THE KITCHEN"
Monday, February 15th 2010
-UKRAINIAN IN AGENCY PULSE CREATED AVATARIZED WEB-SITE FOR MCDONALDS
Tuesday, February 9th 2010
-WELCOME ADVERTISING AND MARKETING PVT. LTD SUCCESSFULLY MANAGED
"CUSTOMER FAIR AND KEY DISTRIBUTION PROGRAM” FOR TATA HITACHI
Wednesday, February 3rd 2010
-TOP BOLLYWOOD STARS PERFORM FOR INDIAN IN AGENCY ARMS CRESTA
Thursday, January 28th 2010
-ALPHA BALTIC “PRIVATIZES” THE WORD “THANK YOU!”
Monday, January 25th 2010
-KSA IN AGENCY 3POINTS REWARDED BY THE CANNES LIONS
Tuesday, January 19th 2010
-GELISIMCREATIVE, IN AGENCY IN ISTANBUL, IS NOW VAGABOND!
Tuesday, January 12th 2010
-MINNEAPOLIS IN AGENCY CLARITY COVERDALE FURY RECEIVES WEB DISTINCTION FOR SECOND CONSECUTIVE YEAR
Wednesday, January 6th 2010
-NEW DELHI IN AGENCY ARMS COMMUNICATIONS CREATED FOUR SUBSIDIARIES AND STARTED ADVERTISING SUBWAY IN INDIA
Monday, December 28th 2009
-ESURANCE PICKS SAN FRANCISCO IN AGENCY DUNCAN/CHANNON AS AGENCY OF RECORD
Tuesday, December 22nd 2009
-TURKISH IN AGENCY GELISIM CREATIVE STARTED WORKING WITH PEPSI
Wednesday, December 16th 2009
-AUSTRALIA IN AGENCY SYNCHROMESH GIVES BLACKBERRY® A GREAT EXPERIENCE
>>Thursday, December 10th 2009
-ALTAïR LAUNCHES THE FIRST NATIONAL BRAND OF ESPRESSO COFFEE IN MOROCCO FOR CAFé DUBOIS: CAPRESSO
Monday, December 7th 2009
-TOKYO IN AGENCY K&L ADVERTISES NTT COMMUNICATIONS IN US AND EUROPEAN MARKETS
Tuesday, December 1st 2009
-EJE PUBLICITARIA, IN ADVERTISING AGENCY IN ARGENTINA, KEEPS ON WORKING FOR ITS INTERNATIONAL CLIENTS
Wednesday, November 25th 2009
-BULGARIAN IN AGENCY DEYA RUNS A CRISIS CAMPAIGN FOR THE BOTTLED GAS LEADER TOPLIVO GAS
Friday, November 20th 2009
-PUERTO RICO IN AGENCY LIH CREATES ITS OWN TOY HOLIDAY STORE CHAIN
Tuesday, November 17th 2009
-IN PHILIPPINES, PFIZER RELIES ON IN AGENCY AB COMMUNICATIONS FOR TERRAMYCIN
Wednesday, November 11th 2009
-A FLASHY CAMPAIGN LAUNCH FOR SOPEXA CANADA
Thursday, November 6th 2009
-FIRST COMMUNICATION CAMPAIGN FOR MICHELIN TYRES IN MOROCCO
Monday, November 2nd
-SYNCHROMESH PUTS THE ALLSPARK SPARK INTO LG
Tuesday, October 27th 2009
-"MAXIBON POPS CRUNCH", ARISTA CREATES THE NEW ONLINE GAME FOR HELADOS NESTLé
Thursday, October 22nd 2009
-ENJOY A KUBULI BEER UNDER THE EAST CARIBBEAN SUN
Friday, October 16th 2009
-K&L ADVERTISING HONG KONG LAUNCHES THE NEW DSLR NIKON D3000 CAMERA IN SEVERAL ASIA-PACIFIC COUNTRIES
Tuesday, October 13th 2009
-KAZAKH AGENCY INLOOK JOINS IN
Wednesday, October 7th 2009
-DUNCAN/CHANNON FILLS SHOES, STOMACHS AND ONLINE AD INVENTORY SPACE
Thursday, October 1st 2009
-CLARITY COVERDALE FURY RECEIVES WEB DISTINCTION FOR SECOND CONSECUTIVE YEAR
Monday, September 28th 2009
-BELGIUM IN AGENCY MISSION-SYSTOLE FIGHTS AGAINST H1N1
Wednesday, September 23rd 2009
-IN KIEV AGENCY PULSE BRINGS VIASAT TV TO EVERY HOME
Thursday, September 17th 2009
-JACK ADAMIS (GREECE) SUCCEEDS TO ERIC MOWER (USA/NEW YORK) AS CHAIRMAN OF THE NEW IN LTD CO
Thursday, December 10th 2009
Altaïr launches the first national brand of Espresso coffee in Morocco for Café Dubois: Capresso
Les Cafés Dubois, master roaster in Morocco since 1828, renowned for the quality and diversity of its range of coffee (grain, ground, soluble), assigned Altaïr, Moroccan IN communication agency, to launch their new product: the Capresso espresso.
First 100 % Moroccan espresso, the monodose Capresso capsule comes with the espresso machine, exclusively designed for the use of this product (Capresso System Diva and Luna machines).
The current Capresso range consists of three coffee capsules: Capresso Java Timor, developed from the best vintages of arabica, Capresso President, harmonious based mixture of arabica, and decaffeinated Capresso, as well as two tea capsules (black and flavoured teas).
Altaïr agency was responsible for creating the brand, all packaging, brochures and catalogues for different media marketing, designing the web site and the global communication campaign (urban, 3x4 billboards, press, internet). A spectacular campaign which quickly led to success, disturbing particularly competitive international brand Nespresso, firmly established in Morocco. Les Cafés Dubois invested an important amount of money to implement this new production unit and a it proved to be great creative success for Altaïr agency, whose advertising campaign has been award-winning "best of the month" by Moroccan magazine Créa media. Visit ALTAIR COMMUNICATION IN webpage
Altaïr launches the first national brand of Espresso coffee in Morocco for Café Dubois: Capresso
Les Cafés Dubois, master roaster in Morocco since 1828, renowned for the quality and diversity of its range of coffee (grain, ground, soluble), assigned Altaïr, Moroccan IN communication agency, to launch their new product: the Capresso espresso.First 100 % Moroccan espresso, the monodose Capresso capsule comes with the espresso machine, exclusively designed for the use of this product (Capresso System Diva and Luna machines).
The current Capresso range consists of three coffee capsules: Capresso Java Timor, developed from the best vintages of arabica, Capresso President, harmonious based mixture of arabica, and decaffeinated Capresso, as well as two tea capsules (black and flavoured teas).
Altaïr agency was responsible for creating the brand, all packaging, brochures and catalogues for different media marketing, designing the web site and the global communication campaign (urban, 3x4 billboards, press, internet). A spectacular campaign which quickly led to success, disturbing particularly competitive international brand Nespresso, firmly established in Morocco. Les Cafés Dubois invested an important amount of money to implement this new production unit and a it proved to be great creative success for Altaïr agency, whose advertising campaign has been award-winning "best of the month" by Moroccan magazine Créa media. Visit ALTAIR COMMUNICATION IN webpage
