Wednesday, November 11th 2009
A flashy campaign launch for Sopexa Canada

Sopexa Canada, a specialist in the agribusiness Industry, recently obtained many European contracts for promotional campaigns, events, public relations, media, and so on, of various French wine brands. IN agency Zoum Armada is the designated partner of Sopexa Canada for their media campaign (creative and media). The following wine groups retained the services of the agency:
- Le Conseil Interprofessionnel des Vins d'Alsace (CIVA);
- Le Conseil Interprofessionnel des Vins de Provence (CIVP);
- Le Conseil Interprofessionnel des Vins de la Région de Bergerac (CIVRB);
- Le Conseil Interprofessionnel du Vin de Bordeaux (CIVB);
- Le Comité Interprofessionnel des Vins du Sud-Ouest (AIVSO);
- Inter Rhône (vins de la Vallée du Rhône).
The contract is on a period of three years.
One of the first assignments was to launch the 2009 Quebec and Ontario campaign for Alsace Wines and it has not going unnoticed!
As refreshing, festive and colourful as always, this year's campaign also featured a microsite that allowed wine lovers to discover the diversity of Alsace Wines and share their favourites, as well as a contest and newsletters filled with suggestions for hosting gourmet festivities with Alsace Wines.
The fruity, floral and spicy aromas were also presented through Web banners, print ads, the sponsorship of a "Wine Pairing" tool on foodtv.ca, light boards and bus shelter blanketing (Montreal)—not forgetting the complete makeover of Toronto's Bay station, to the pleasant surprise of subway riders.
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