Thursday, November 6th 2009
First Communication campaign for Michelin tyres in Morocco

Recently established in Morocco, Michelin has launched its first national communication campaign.
This campaign, assigned to the IN Moroccan Agency Altaïr, is based on a promotional offer and declined on 4 x 3m billboards, press and radio.
It develops the main arguments of Michelin tyres: "N ° 1 in quality, security, longevity, and economy in gas consumption".
There were 2 main objectives: make an undifferentiated target integrate the main attributes of the brand and assert "the summer operation" by immediate income.
Visit ALTAIR COMMUNICATION IN webpage