Monday, November 2nd
Synchromesh puts The Allspark spark into LG

Synchromesh, Australian IN agency, recently launched LG's new range of Trumotion 200HZ LH50 TVs with an integrated and exciting retail activation campaign.
Synchromesh packaged up an integrated retail and channel campaign initiative themed around the launch of Transformers2. As well as point of sale, the campaign introduced mobile initiatives and mobile marketing in support of primary media activity.
The channel programme was created and driven through an on-line platform offering sales teams a suite of prizes and incentives. This activity was wrapped tightly into the consumer theme with an on-line game.
Retail registrations and sales defied market conditions as both retailers and consumers became immersed in the opportunity.
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Visit SYNCHROMESH website