Thursday, October 22nd 2009
Enjoy a Kubuli beer under the East Caribbean sun

Dominica Island's local brewery, Dominica Brewery and Beverages Limited, commissioned IN agency FSiCreative to create taglines and artwork for billboards and backlits for four of their nine beverages: Loubiere Water, Ginseng Plus, Shandy, in addition to their premium product Kubuli Beer.
The creative for Kubuli Beer required a fresh and exciting design to position it as the beer of choice, by locals and visitors. Kubuli's competitive edge is Dominica's delicious and unspoiled natural water, an element Kubuli's main competitors Heineken and Carib cannot boast of. Because of this special ingredient, the tagline chosen for the campaign was: "Great to the last drop". (Note: yes, Kubuli Beer is better than Folgers coffee!).
For the visual, we showed that Kubuli is a fun and enjoyable drink when relaxing and spending time with friends. The look and location of the models were chosen carefully, and the details were uniquely selected, to raise the image of Kubuli to its rightful place as a Dominica's premium product.
Based on Dominica Island, FSI Creative is the only agency operating all over Eastern Caribbean.
Visit FSI CREATIVE IN webpage
Visit FSI CREATIVE website