Wednesday, October 7th 2009
Duncan/Channon fills shoes, stomachs and online ad inventory space

Our long walk with Birkenstock – over 4 years now – continued this spring with a highly effective print campaign showcasing their new line of fashionable footwear.
How effective?
First, retailers were inundated with calls from customers wanting to buy the monkey bag (shown here). Unfortunately, the bag was just a prop for the big idea behind the campaign.
Next, those same retailers sold out their spring shoe lineup – a first for Birkenstock.
Imagine a world where food was too expensive. That's the premise behind a new pro-bono television commercial produced on behalf of
Whyhunger.org. Shipped to over 92 stations in the top 10 US markets, D/C hopes this spot will help WHY in their mission to fight poverty and hunger.
Online ad networks seem to say the same thing in technical jargon and with confusing claims. For
Adify Media, D/C highlighted a difference that customers could fall in love with – Adify's people. D/C created print ads, a microsite with tongue-in-cheek videos, a viral campaign, and ran video banners on ad industry blogs. 50% through the campaign, we're at 250% to goal as measured by clicks to the microsite."
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