Thursday, October 1st 2009
Clarity Coverdale Fury receives Web distinction for second consecutive year

For the second year in a row, Clarity Coverdale Fury has won the Web Marketing Association’s WebAward for “Best Advocacy Website” for
www.weallpaytheprice.com, a site dedicated to revealing the actual economic, emotional and health costs of smoking.
According to Tim B. Clarity, Clarity Coverdale Fury President & CEO, “Digital and social marketing have been a core part of our expertise for a long time, so we really appreciate the recognition from an important organization like the Web Marketing Association.”
The website was launched as part of a larger campaign for ClearWay MinnesotaSM, an independent, nonprofit organization that improves the health of all Minnesotans by reducing tobacco use and exposure to secondhand smoke through research, action and collaboration. The work was lauded by judges for its “very powerful and compelling message,” and received an exemplary score of 61.5 out of 70, including ratings of 9.5 out of 10 for innovation, content and copywriting.
The website features footage from a gripping television spot that aired during the Superbowl in February as part of the campaign. Jerry Fury, who was the Creative Director/Copywriter for the project, said, “The power of the website and the television spot is they really show that the cash register isn’t the only place we pay for tobacco. They are very real and very emotional.” Interspersed with the footage are numerous facts and statistics emphasizing the emotional, economic and health costs associated with smoking. The site also includes sections that offer help for those who want to stop smoking, including various tips for quitting, from QUITPLAN® Services.
The Web Marketing Association was founded in 1997. Now in its 13th year, WebAwards is the premier annual website award competition that names the best Websites in 96 industries while setting the standard of excellence for all website development.
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